Semiotics is the discipline concerned with how symbols convey meaning. Semiotics is mostly concerned with arbitrary symbols, but visual symbols are not arbitrary. To be effective, visual symbols, as used in diagrams and other visualizations must have a good match to the processing mechanisms of the human visual system.
The idea of experimental semiotics is to use perceptual theory combined with rigorous experimental methods to understand scientifically what makes a good representation of data. Ware’s book: Information Visualization: Perception for Design (edition II) is a standard reference work that has helped to define this approach.
In addition to the theoretical approach, we also create optimized and experimentally validatated visualizations for clients such as NOAA. If you need a high quality representation of some data for the web or another purpose, please contact us.
- Ware, C. (2008) Visual Thinking for Design. Morgan Kaufman.
- Ware, C (2004) Information Visualization: Perception for Design. 2nd Edition. Morgan Kaufman. San Francisco, 485 pages.
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- Ware, C. and Mitchell, P. (2008) Visualizing Graphs in Three Dimensions. ACM Transactions on Applied Perception. 5(1). 2:1-15.
- Plumlee M. and Ware, C. (2006) Cognitive costs of zooming versus using multiple windows. ACM Transactions on Applied Perception. 13(2) 1-31.
- House, D.H., Bair, A. and Ware, C. (2006) An approach to the perceptual optimization of complex visualizations. IEEE Transactions on Visualization and Computer Graphics. 12(4) 509-521.
- Ware, C., (2006) 3D Contour Perception for Flow Visualization. Proceedings, ACM SIGGRAPH Symposium on Applied Perception in Graphics and Visualization (APGV). 1101-106.
- Ware, C., and Bobrow, R., (2005) Supporting visual queries on medium sized node-link diagrams. Information Visualization. 4 (1), 49-58.
- Ware, C., and Bobrow, R. (2004). Motion to support rapid interactive queries on Node-Link diagrams. ACM Transactions on Applied Perception. 1, 1-15.
- Arsenault, R., and Ware, C. (2004) The Importance of Stereo, Eye Coupled Perspective and Touch for Eye-Hand Coordination. Presence:Teleoperators and Virtual Environments. 13(5), 549-559.
- Bartram, L., Ware, C. and Calvert, T. (2003) Moticons: Detection, Distraction and Task. International Journal of Human-Computer Studies, special issue on Notifications and Interruptions, 58(5), pp. 515-545.
- Kosara, R., Healey, C.G., Interrante, V., Laidlaw, D.H., and Ware, C. (2003) Thoughts on User Studies: Why, How and When. IEEE Computer Graphics and Applications. July, 20-25.
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- Bair, A., House, D., and Ware, C. (2005) Perceptually optimizing textures for layered surfaces. ACM SIGGRAPH Symposium on Applied Perception in Graphics and Visualization (APGV). 67-74.
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- Ware, C. and Knight, W. (1992) The Orderable Dimensions of Visual texture Useful for Data Display: Orientation, Size and Contrast. CHI'92 Technical paper, Monterey, Proceedings. 203-209 Note: only 65 out of 305 papers accepted.
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